Work on projects in real time with colleagues all over the world.

What is a webinar?

Webinar is short for web-based seminar. The host can make a presentation to many guests or a group can work together on a project in real time, making it suitable for:

  • interactive presentations
  • collaborative meetings
  • training or demonstration sessions
  • lectures or seminars
  • information or briefing sessions

Webinars make sharing information and collaborating with geographically-dispersed colleagues easy. Webinar presenters can share audio, documents and applications with their webinar attendees. Q&A sessions and feedback polls can be conducted at any point and a range of tools such as annotation and live chat will also enhance your webinar experience.

Being able to work on a project together without everyone having to be in the same room means you can vastly reduce the amount of money and time required. Webinars eliminate the travel time and costs involved in meeting in person, allowing you to improve your productivity and achieve your business goals more efficiently. 

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What are the benefits of webinars?

Webinars are best utilised for their interactive potential and this is what makes them different from a webcast or video conference.

Webinar benefits include:

  • increased participation and engagement due to their immersive nature
  • increased productivity and reduced time spent working on projects as everyone can collaborate at once, no matter where they are in the world
  • reduced travel times and costs in comparison to traditional face-to-face collaboration

Features offered by the best webinar providers

  • Audio, video, documents and applications can be easily shared
  • Live chat and a virtual whiteboard are available
  • Polls and surveys for real-time feedback
  • Q&A sessions can be conducted at any point
  • Recordings can be used as a reference or resource in the future, or as on-demand content for your audience or clients

Make sure your chosen provider is able to offer you these features with your account.

How to conduct a webinar

The host sets a time and date for the webinar and sends out email invitations to guests. The invitations will include the link guests need to join. It may also include a dial-in number and access code for a simultaneous audio conference. Dialling in to an audio conference at the same time as the webinar allows everyone to enjoy high-quality audio phone lines rather than using your computer's microphone and speakers.

If the webinar is being used for a presentation, the host is able to mute all participants to ensure there are no interruptions or distracting noises in the background.

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Additional information

Here's a webinar checklist so you can make sure your webinars run smoothly every time. 

Learn more about webinars in these blog posts:

To find out which type of web conferencing best suits your business needs, read our guide to web-based communication platforms.

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