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A guide to using video for internal communications

Join the internal communication revolution and spread your message by video. Here, we'll take a look at the most effective uses of video and how to make sure you get it right.

Traditional methods of inter-company dialogue can seem uninspiring and don't offer the flexibility and dynamism that corporate videos can. Video marketers and HR teams are bringing visually-based learning experiences to life by inducting new employees, sharing ideas and providing continuous training via video.

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The best uses for internal video

Employee training  

This can provide an informative video guide to essential skills related to job performance tasks, health and safety information, company values and corporate history. Business videos offer the perfect channel for conveying processes and compliance information quickly and effectively to anyone, perhaps even before an employee has started at the company.

Knowledge sharing

In the ever-evolving world of business, employees need to be kept up-to-date on their industry. Corporate video can accelerate communication and knowledge-sharing across your organisation with business marketing. Companies can produce video content such as tutorials for new processes, customer interviews and employee-generated films. 

Ongoing education

Any company that wants to develop their business has to also develop their employees. Internal training programs can ensure staff are given the skills and opportunities to improve their core competencies. To guarantee that video content focuses on skill development, businesses can produce short videos that are grouped into courses or playlists that allow employees to take on specialist training.

With an increasingly busy work schedule, it's much more difficult to get everybody in the same place at the same time to deliver your message. Corporate video production offers the opportunity to spread ideas and is available anytime, anywhere in the world.

Tips for making effective videos

Videos for internal communication are easy and fairly quick to create, and the more familiar you become with the process, the better the videos you can create. Just follow these tips to create effective content that will pique, and hold, the interest of your employees.

Start with a script

Planning dialogue that will efficiently deliver a message is crucial to ensure that it's not lost. Improvisation is great when it works, but so often it doesn't. A script that outlines the intentions of the video clearly at the beginning, explains and gives context to these ideas and then recaps them at the end, is much more likely to be effective.

Set a deadline and a purpose

Employees are often encouraged to get involved in a project if the purpose of the project is stated clearly at the beginning. It's also vital to explain who the audience will be for the final video. To ensure the project doesn't drift and lose focus, it's important that you set a strict deadline and stick to it.

Empower your filmmakers

Business videos are an evolution of more traditional methods of internal communication and give the chance to bolster employee engagement in a novel way. Staff will soon tire of generic internal communication videos and they will lose focus. Filmmakers need the opportunity to express a story and find a voice and vision that fits your internal audience.

Find examples

The most effective way of starting to get a feel of how your corporate video production will look is to compare others in the market and see what you prefer. Use the extensive resources and videos available online to give your marketing team or videographer an idea of what you want the final product to look like.

Edit your business video effectively

Dynamic footage that you will use in your internal communications video is vital, but this needs to be enhanced by professional editing. In order to maximise employee engagement, you must ensure that editors keep only the most effective material – the most attention-grabbing and to-the-point content – in your corporate video. Producing a variety of clips will give you more options in the post-production editing process.

Choose a great soundtrack

Music can truly connect people to a video. The soundtrack in the video should be chosen carefully to ensure it resonates with your teams and aids the story you're conveying.

Last updated on March 2, 2018 08:55

Express Virtual Meetings

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