Long gone are the days when the only people who blogged were stay-at-home mums, do-it-yourselfers and fashionistas. These days, businesses all over the world have dedicated blogs on their websites. If your business doesn't already have a blog, now is the time to start one. Blogging is one of the most powerful tools your business has to engage with consumers, so you could be missing out on reaching prospective customers if you don't regularly update the content on your company's website.
However, it's not enough just to have a blog. The content you publish needs to have value for your readers. Getting started with blogging is easy and can help your company stand out from the competition. Here's what you need to know about business blogging and how it can help your organisation.
Drive traffic to your website
At its most basic level, a corporate blog is an easy way to keep your current and prospective customers updated as to what is going on with your organisation. It gives your company a direct line of communication to your audience. Used wisely, a blog can generate significant traffic to your company's website as customers search for more information about your products, services or related industry information.
If you aren't sure what to write about, go through past communications with your customers. Look for any common questions or concerns. These make great topics for blog posts, as they provide the information your customers are looking for. The more information you can provide on a regular basis, the more traffic your site will get and the more chances you will have to convert those readers into paying customers.
More people are searching online for information than ever before, so you want your company blog and website to rank as highly as possible in the search engine results. Most people won't look past the first page of results, so you want your content to rise to the top.
Search engines reward websites that are updated regularly with high-quality, valuable content. This will help to boost the page ranking not only of your blog but the rest of your company's website as well, making it easier to get your products or services in front of potential new customers. With so many new leads coming in, you'll have ample opportunities to convert those leads into clients.
Blogs are great for developing relationships with both existing and potential customers. As consumers search for the information they need online, they'll be able to do much of the research they need on their own. Then, when they are ready to make a purchase, your organisation will be top of mind, as you have provided them with the information they needed.
To nurture these relationships, invite your customers to comment on your posts or ask questions. Be sure to respond to any communications as quickly as possible to show that your company is committed to customer service, even for those who aren't customers just yet.
Strengthen your social efforts
Blogging and social media go hand in hand in terms of online marketing efforts. Each time you publish a new blog post, don't forget to share it across your brand's social media platforms, including Facebook, Twitter, and LinkedIn. You can also use new posts as fodder for email newsletters, eBooks and more.
The more outlets you have for your content, the more prospective customers who'll see it. In creating your content, focus on writing about topics that your customers will want to share. This expands your reach even further, as your post reaches your followers' networks as well as your own.
Differentiate your business from your competition
Think of your company's blog as a dynamic portfolio that demonstrates what your business can do. Share customer testimonials on your blog to show potential clients the results they can expect from working with your organisation, and provide demonstrations that show how much better your products are than those of your competitors. As you continue to provide more and more valuable information on your blog, you'll establish your business as an authority in your industry, helping your company stand out from the competition.
Create a solid brand voice
Your company's brand is almost as important as your products or services themselves. Having a strong brand voice creates a seamless experience for your customers across all channels, giving them a better sense of what your company is all about. However, achieving a consistent brand voice can be challenging, especially if your company is spread out across multiple branches.
It will require careful planning and collaboration among the various departments in your organisation to develop your brand, and your business should not neglect this important step. Here at Express Virtual Meetings, we make it easier than ever to conduct meetings with your associates in other cities, states or even countries. Our innovative video conferencing services will enable your business to communicate on a global scale so that you can establish a cohesive brand in all areas.
We'll be happy to tell you more about our services and answer any questions you may have. If you have more questions about blogging and its benefits for your organisation, we'll gladly answer those as well. Our team is here to assist you with whatever you need in terms of digital communication and the tools required to achieve your communication goals. Reach out to us today to learn more about how we can help your business get connected.