Modern technology has made it easier than ever before to communicate with your employees. Between email, intranet hubs, your corporate website, social media channels and more, your company has a wide range of options available to you in terms of how you communicate with your team. Although face-to-face interactions still occur, digital communication has become far more commonplace.
The younger generations are leading the charge when it comes to online communication, demanding that their employers communicate with them in their preferred manners. While this trend is great for your office employees, helping your organisation send out mass communications quickly and accurately, it doesn't do much for your team members who don't work on a computer on a regular basis, like those in warehouses, on assembly lines, on the road or on the manufacturing floor.
These non-wired employees are often your company's main point of contact with your customers and suppliers, and their importance to your organisation overall cannot be understated. So, how do you go about engaging non-wired employees in an increasingly digital world? Here are five tactics to help you engage with these important staff members.
1. Broadcast audio communication
If your workplace has an audio system, you can broadcast announcements so that all of your workers can hear, or just play the message in specified areas. Record these messages so that you can make them available on your company's intranet as well.
In creating your messaging, don't just wing it. Take the time to write a brief script, including all of the key information so you don't go off topic or miss any critical points. A basic message structure should include an introduction, call to action and conclusion.
2. Display digital signage
Digital signage refers to screens that you can place in the public areas of your facility to display internal messaging. Scatter these screens throughout your facility, including the employee cafeteria, lobby, staff entrance hallways, break rooms and anywhere else your employees are likely to congregate.
Update your digital signs frequently with fresh information so your team doesn't start to tune them out. Incorporating brightly coloured or moving graphics can also help to draw attention to your messaging.
3. Employ mobile communication
Just because your non-wired employees don't sit in front of a computer all day doesn't mean that they are entirely disconnected. Most of your workers will likely have their own mobile devices, like smartphones and tablets, and you can use that to your advantage. For employees who are on the road a lot, your organisation may even provide them with these devices. Phone calls and text messages are great for reaching your team.
You don't have to stop at these common methods of mobile communication though. More and more companies are creating their own mobile apps to stay connected with their employees. Depending on the size and scope of your organisation, you may just want to include basic updates for your team. Alternately, you can go for a complete employee portal, incorporating functions for tracking work hours, updating important documents, trading shifts, contacting management and more. The only limits to the possibilities are your imagination and your app developer's skill.
Teleconferencing is also great for keeping in touch with employees over long distances. Your team members can use their own computers or phones to access the meetings, and you can conduct them in either video or audio format.
4. Engage middle management
You can make use of your other employees, particularly those in middle management, to disseminate important messages. Make sure that the supervisors of your non-wired staff members are up to date on the latest developments within your organisation. They can then pass these messages along to their teams in the manner they typically use to communicate.
Be sure to provide your middle managers with all the information they'll need, including key talking points, tips for how to proceed and answers to questions their subordinates are likely to have. The more information you can provide, the better, as it will reduce the likelihood of miscommunication and other complications.
5. Communicate face-to-face
While technology is great for facilitating communication, don't discount the power of face-to-face communication. When you talk to someone directly, you know they are receiving the message as you intend.
Making this extra effort also goes a long way towards making your non-wired employees feel valued and connected to the larger organisation, not just their specific department. This personal touch also helps your team to remember the important information, as people tend to pay closer attention when speaking with someone directly than they do using other methods of communication.
Expand your organisation's digital communication capabilities
Here at Express Virtual Meetings, we offer digital communication solutions for businesses across Australia. We'll work closely with your organisation to devise a communication solution that is unique to your business's needs. Our team are experts in this area and can help you identify the appropriate tools and equipment to help you achieve your organisational communication goals.
We'll be happy to answer any questions you may have about our products, services or telecommunications in general, so don't be shy about getting in touch with us. Our experts are standing by to assist you. Reach out to us today to bring your company's communication systems into the modern age.