What is it that draws so many modern businesses to video conferencing services and platforms? We've identified 12 key benefits of video conferencing, all of which your business could - and should - be experiencing.
Everyone who needs to be there can be there
You don't hold a meeting or a huddle because you want to communicate with some of the key members of your team - you want, and need, to reach all of them. Video conferencing makes this easier to achieve, with meetings possible in any place or at any time.
Helping people save time, money, and effort
Chances are, getting the main participants of your meeting together in one place is difficult. They're busy people, and while you're working on a product launch in Sydney, they're working on a new client retention strategy in Perth, or Auckland, or New York.
For far-flung teams, attending meetings is an expensive and time-consuming business. The best video conferencing hardware and software helps people to stay in contact without spending a needless amount of time, money, and effort.
Eliminating costly procedural mistakes
Communication is vital to making sure everything is running smoothly, and miscommunication and error can prove costly when the resulting mistakes need to be reversed. Video conferencing helps teams to ask questions, check in on progress, and deliver reports to confirm that everything is on track.
Increasing productivity across the board
People are more productive when they can gain access to resources, information, and guidance without delay. Video conferencing platforms provide key points of connection that make sure this is the case within your business.
Employees respond well to video conferencing
Video conferencing has long been shown to help employees enjoy a better work/life balance. This, in turn, makes them feel more stable, settled, and happy working within their organisational structure, and makes video conferencing a great employee retention asset.
Flexibility to deploy remote teams more effectively
Before video conferencing, it was immensely difficult to deploy remote teams in the field. These teams would simply become isolated and cut off from procedural and cultural best practices at the core of the business.
Today, video conferencing solutions make it easier for organisations to benefit from the flexibility of remote teams, with the best pieces of video conferencing hardware and software making this critical aspect of modern business effortlessly easy.
With almost two-thirds of modern businesses now utilising remote teams within their own structures, your company can't afford to be left behind in the market. Video conferencing makes sure this isn't the case.
Achieving better, more structured, communication
When we plan and structure what we say, the information we deliver becomes clearer and easier to follow. This is true at any scale, but is particularly true for larger scale meetings in which multiple participants are delivering their points of view.
Rather than becoming lost in the cacophony of different perspectives, video conference hosts have the opportunity to carefully structure the communication they deliver. For example, the platform can be used to provide participants with a master sheet of the different agendas up for discussion ahead of time, which can then be used to make sure everyone stays on track. The result is a far more streamlined flow of communication in which everyone's point of view is taken on board and the conversation doesn't get derailed.
Targeting real engagement
Much has been made of the concept of 'an engaged team', and employee and partner engagement are often key internal targets for businesses. Let's think about how this can be achieved - is it better to engage another human being through a series of semi-anonymous emails and perhaps a couple of phone calls? Or through direct, face to face communication, even if that communication is handled across a digital connection?
Most of us will probably opt for the latter, and video conferencing hardware and software provides the platform we need to make this happen.
Getting things done quickly and effectively
Picture a scenario. You and your team are developing a product, and you hit a snag. You draft a quick report, send this through to the head office, but none of the management personnel you need to give you the green light, or to support you as you search for a solution, are available. Hours pass. Finally, you can schedule a meeting, but it's back at the head office and the next available window is Monday. It's currently Thursday - days pass, and nothing gets done.
Video conferencing makes such a scenario little more than a nightmare. The ability to quickly set up a huddle, get the next steps OK-ed, and flesh out answers to any residual problems, is arguably the biggest benefit of all.
Showing, not telling
How do you prefer to receive information - to be told about it, or to be shown what is happening? It's very difficult to provide detailed, highly technical information verbally, and the old adage that 'a picture paints a thousand words' is an appropriate one in this context.
Leveraging the power of video conferencing tools
If you and your business fail to deploy a video conferencing platform, then you're missing out on the power of the various tools and applications which make video conferencing so advantageous. Through screen sharing, remote desktop functions, multimedia sharing, and recording of conference content, business owners are delivering - and receiving - unprecedented levels of insight. Make sure you're in this category.
The best video conferencing hardware and software is as good as the real thing
In 2017, Forbes published an article which touched on Western Sydney University and their use of video conferencing. Forbes found that, for most participants, taking part in a video conference was just as good as the real thing, with many added benefits.
Video conferencing is not so much a revolution as it's an evolution - the next logical step in business communication and mobility. Get in touch with the Express Virtual Meetings team today and discover how we can help your business leverage the best results from your video conferencing endeavours.