When you're getting ready to host your webinar, it's important not to fall into the traps that so many others have stumbled into before you. Take a look at our ten most common mistakes made with webinar software, and make sure your own webinar session goes without a hitch.
Not taking software into account while planning
A webinar needs to be planned and planned thoroughly. You're delivering information, which needs to be clear, concise, and relevant, but you are also engaging in something of a performance, and so the whole thing needs to be slick and polished.
How does your software support this? How are you going to deliver content during the webinar? How are you going to switch between different forms of media? Answer these questions and make sure software is a key part of planning
Failing to create a software plan B
It could be that some users can't access the media you send via the webinar platform. Or it might be the case that the person who has the login information for the platform is off sick that day and can't be reached. Don't leave anything to chance - make sure you have a plan B for how you will keep the software operational during the webinar.
Missing interactive opportunities
A webinar is about more than just standing and speaking to an audience. A YouTube video would suffice for this purpose. Instead, the best video conferencing hardware and software supports two-way communication and interactivity. Make sure this is a part of your webinar.
Not leveraging presentation potential
A similar point to the one made just above, but with a slightly different angle - you aren't getting the best out of the webinar platform you are using. Modern software gives you a wealth of tools to make the transmission clearer and easy to follow, and also to make your entire set up look that much more professional, so put them to good use.
Focusing only on short-term and not the long-term
You host your webinar. It goes well. The feedback is good. And that's it. Time to start planning for the next one.
Well, not exactly. In fact, this is something of a mistake. The best video conferencing and hardware and software solutions, working in tandem, will give you the possibility to record your webinars for future use. This makes for valuable evergreen content in the long term, and you can begin creating a rich and engaging library of this kind of media.
The software you use to transmit your webinar needs to be universally accessible to anyone with a webcam, a laptop or other computing device, and a web connection. Don't work with a solution which excludes users, as this is dulling the impact of your work.
Not streamlining content
What sort of content do you want to include in your webinar? If it's rather text-heavy, you need to make it more easy to digest using different presentation formats and perhaps different media. A solid piece of webinar software will support this, so make sure your content is lean, mean, and streamlined to deliver the most benefit to your audience.
Sticking to only one form of media
This brings us neatly onto our next point - diversifying your media. Today's video conferencing platforms - or at least, the top of the range formats - will enable you to bring in different pieces of media alongside your live broadcast, making for a far more vibrant palette of experience for your audience.
Consider what your audience wants to see, how you can bring this to them, and how your webinar platform will make this happen. The result will be a much more engaging online event.
Failing to get enough practice
A good piece of video conferencing software will be intuitively designed and straightforward to use. However, this does not mean that a degree of practice and understanding are not required before you get started.
Not taking time to get used to using your platform is asking for trouble, and will result in failure. Decide how you will utilise the software, which tools can be used to achieve which effects, how you will overcome any problems you might face, and how you will leverage the platform to get the optimal results. The best video conferencing hardware and software pieces are structured in such a way that users can quickly become expert in using these solutions after only a few practice sessions - but you do need to put these practice sessions in first.
Getting the software wrong
Perhaps the most basic, and yet one of the most common, mistakes you can make when it comes to hosting a webinar is getting the software wrong in the first place. Even with the greatest of expertise and the highest level of understanding, you're not going to be able to get great results from substandard equipment.
It pays only to work with the best video conferencing and webinar hosting software and hardware solutions - solutions that give you access to all the tools you need and which will help you really engage with your audience.
To learn more about the webinar hosting and video conferencing solutions offered by Express Virtual Meetings, get in touch with our team today.