10 Tips for a Successful Virtual Press Conference
Technology has improved the way people can organise and communicate, world over. Important news, product releases and quarterly figures are just some announcements for which companies have used virtual events, resulting in engaged audiences and cost savings.
If you’re thinking of producing a virtual press conference, read the following tips to make it a success:
- Keep it simple and focus on the key message.
- Start with house-keeping items like how to submit questions, presentations, etc. It might increase the material available to the press.
- Repeat the main message at least 2-3 times to allow the reporters to digest the information being delivered.
- Put in some grace period - if the conference does run over and takes up more time than originally thought.
- Lay the foundation for favourable questions with staff seeding some in the start of the Q&A
- Create documents that are ready-to-use by the media and make it accessible.
- Archive all documents, presentations and videos for later reference.
- Capture sound bites and key points that act like the ‘minutes of a meeting’.
- Update your website media room to include all materials and information from the press conference.
- Post-event communication like – thanks for attending or we missed you – are vital to keep the engagement going.
If you’d like to host an event, ask an Express Virtual Meetings Consultant to help you meet your conferencing needs. Experience hitch-free conferencing with our virtual events auditorium – try Event Connect today.